The use of QR codes in commercial advertising is increasing. They have become the focus in advertising. Since the QR code can be scanned by smartphones their usage is increasing to access retailers websites. By scanning the code visitors go directly to the website that they want to visit without having to enter a URL address. In some countries QR codes have been introduced on identification cards and some banks are using them on debit cards. The simplicity of generating unique QR codes and of reading them has raised their popularity. Previous barcodes were single dimensional and needed special barcode readers to read; on the other hand QR codes don’t need any special equipment to generate or to read. Also every QR code is unique which minimizes the chances of it being duplicated and misused. QR codes are being used across various industries like; mobile phones, virtual store, code payment, website login and in video games.
Because of their flexibility in encoding, creating and reading QR codes will see an increase in usage. You can create your own QR code, a QR code with logo can be created for businesses and their usage to access websites will also increase. The size of the QR code can vary, therefore it makes it easier for businesses to create, print and paste them on products.