Frequently asked questions
The honest answers to what actually stops people from buying.
All questions
General
Do you work with businesses outside Braga?
Yes — nationally across Portugal, and for International SEO, EU-wide from our Braga base.
Have you worked with businesses like mine?
Honest answer: we’re a new agency, so we don’t have a client roster to point you to yet. Instead, we publish exactly how we work, what you’d get, and what it costs — check the price on the page, the deliverables, and the process before you talk to anyone.
Do I have to talk to someone before I can buy?
No. Every package on the site has a real price and an Add to Cart button. Talk to us only if you want to, via /contact/.
What if I’m not sure which service I need?
Take the SEO Scorecard — a two-minute self-assessment of your current practices — or start with the Technical SEO Audit, a one-off, fixed-price diagnostic with no commitment.
Pricing & billing
Are your prices really final?
Yes. The price on the page is what you pay, excluding VAT. No hidden setup fees.
Do prices include VAT?
No. Prices are shown excluding VAT, standard for B2B in Portugal. An estimated 23% IVA line is added at checkout; your final invoice depends on your VAT status.
Is there a minimum contract?
Local SEO, National SEO and E-commerce SEO have a 3-month minimum term. Technical SEO Audit is one-off with no ongoing commitment. Other packages run month-to-month with no minimum term.
How do I cancel?
Email support@softseotool.com with your order reference. See our Refund & Cancellation Policy for exact terms per package type.
Process
How do I know it’s working before month six?
You get a written report every 30 days from the start — what changed, what moved, and what’s next. You don’t wait months to find out.
What tools do you use?
Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs/Semrush and PageSpeed Insights. Not because they’re impressive — because the work needs them.
Do you guarantee rankings?
No. No honest SEO agency can. We commit to the deliverables, the method and the reporting stated on each package — not a specific rank or ranking position.
Technical
What is AI Search Visibility (GEO/AEO)?
Structuring your site so AI answer engines — Google AI Overviews, ChatGPT, Perplexity — can find, understand and cite it, through structured data, answer-formatted content and clear source information. It’s a distinct, named discipline, not a guess, and it’s honestly new — which is why it’s priced as an accessible standalone or add-on rather than a large retainer.
Does the SEO Scorecard scan my website?
No. It’s a guided self-assessment of your current practices — 12 questions you answer yourself. It makes no network requests and does not crawl or analyse your site.
Legal
Where can I read your legal terms?
Privacy Policy, Terms of Service, Refund & Cancellation Policy and Cookie Policy are linked in the footer of every page.
How do you handle my data?
Per our Privacy Policy: only what’s needed to deliver the service — name, email, phone, billing address — and, only with your consent, Google Analytics 4. Full detail on that page.